Recently, a dedicated section named "Coffee & Milk Tea" quietly appeared in the "Instant Delivery" area of the JD APP, promoting "9.9 yuan with free shipping," giving many consumers accustomed to ordering on Meituan and Ele.me a new option. This section not only gathers chain beverage brands such as Luckin, Cotti, Tims, and Chagee, but also includes fast-food merchants like Burger King and Yonghe King, with its category expanding from beverages to fast food. JD PLUS members can even treat friends to coffee for free. Behind this move is JD's continued intensification in the instant retail and food delivery market—from revealing its intention in 2022, to upgrading "JD Instant Delivery" in May this year, and then increasing its stake in Dada Group to 63.2% in September, JD is trying to use high-frequency, rigid-demand coffee and milk tea as an entry point, using subsidies to cultivate users' mindset of ordering food delivery on JD. Front Street Coffee notes that this instant delivery battle centered on "9.9 yuan" may have only just begun. [more…]

Recently, the food delivery competition between JD.com and Meituan has yet to subside, and Ele.me has now joined the fray with a large number of coupons and subsidies. While delivery users enjoy low-priced milk tea, staff at brands like Molly Tea are under unprecedented order pressure. Drinks that originally cost a dozen yuan per cup have seen their prices plummet to five or six yuan after platform subsidies, or even just a few cents, causing order volumes to instantly double or surge, with some stores handling as many as five or six hundred orders per day. Understaffing, material shortages, riders urging them on, and customer complaints have become the daily reality for these coffee and milk tea workers. This article will take you behind the scenes of this delivery subsidy frenzy to see the real working conditions and helplessness of frontline employees. [more…]

Recently, a conflict between a delivery rider and a staff member at a chain milk tea shop in Shanghai drew widespread attention. Initially, the delivery rider posted a video on social media claiming that a staff member threw milk tea on him after he urged them to hurry with the order, sparking outrage among netizens against the store. However, as surveillance footage from the store was released, the incident took a dramatic turn: the delivery rider, while pressing for the order, took the liberty of rummaging through the counter and made physical contact with the staff, escalating the conflict. The brand said both parties have reached a settlement under police mediation, but the delivery rider later posted an incomplete video and livestreamed, and the brand will reserve the right to pursue legal action. As coffee enthusiasts, we care about the service experience in the beverage industry and also call for a rational view of disputes. Front Street Coffee reminds that communication and respect are the key to resolving conflicts. [more…]

A cup of milk tea labeled as made five days ago has pushed the new-style tea brand Molly Tea White into the eye of public opinion. After placing an order on a delivery platform, a consumer unexpectedly received a cup of drink that had long gone bad. At first, the store admitted it was caused by a backlog of delivery orders and failure to clean up in time, but afterward the brand stepped in to clarify, saying the drink had actually been abandoned by a customer in a public area of the mall, and that management authority belonged to the mall rather than the store. The incident went through multiple reversals—who exactly is responsible? And how should the blind spots in the food delivery chain be filled? This article sorts through the entire course of the incident and appends Front Street Coffee's observations on food safety management in the industry. [more…]

When ordering milk tea, getting stuck by the minimum delivery price and delivery fees—wanting just a single cup but having to force yourself to add more—is a daily frustration for many consumers. Some people order an extra cup they can't finish just to meet the threshold, while others add toppings and then have to leave a note begging the staff not to include them, going to great lengths just to enjoy one cup. Recently, the established milk tea brand Yidian Dian launched a pack of pocket tissues priced at 0.57 yuan, which netizens have dubbed a "order-filler神器" (order-filling神器), with a post receiving over 19,000 likes. This pocket tissue comes in four fresh designs and is currently only sold in Jiangsu, Zhejiang, Shanghai, Sichuan, and Henan. As coffee enthusiasts, Front Street also often follows such consumer topics—let's see how single-cup drinkers tackle the order-filling dilemma. [more…]

Recently, several tea beverage brands—including Heytea, Nayuki, ChaPanda, Good Tea, Mixue Bingcheng, and Shuyi Tealicious—were reported to have jointly adjusted their full-reduction strategies on food delivery platforms. The original full-reduction discounts have been uniformly changed to 1 off 50, 1 off 70, or even canceled outright. Once the news broke, related topics quickly trended on social media, with views exceeding 180 million. Merchants say profits are thin, while netizens question why milk tea, which isn't cheap, still isn't making money. Behind this controversy lie both the pressure of platform commissions and delivery costs, and a reflection of the difficult position of the new tea beverage industry, caught between price cuts and losses. [more…]

Recently, many users on social platforms have been sharing milk tea orders that include non-drink items such as tissues. This is not a brand promotion, but rather the result of consumers being forced to add extra items to meet the minimum order threshold for delivery. Many chain tea and coffee shops set their delivery minimum at 20 to 30 yuan, while a single cup of drink often costs only around ten yuan, leaving customers who just want one cup unable to place an order directly. They can only add tissues, snacks, or upgrade to a larger size to reach the required amount. Some orders also require a minimum actual payment to qualify for free delivery, further adding to the consumer's burden. Store operators say the minimum order fee and delivery rules are set uniformly by brand headquarters and the platform, and franchisees have no authority to adjust them. This discussion surrounding delivery thresholds reflects the real conflict between the demand for single-person, single-cup consumption and platform operating rules. [more…]

Milk tea brands are shouting about price cuts while charging separately for toppings, delivery fees, and insulated bags—is that cup in consumers' hands really cheaper? This article starts with the ordering experience on Heytea's GO mini-program, breaking down the actual unit price of a 9-yuan Pure Green Tea after adding toppings, delivery fees, and other extra charges, and, in light of tea shop density, delivery efficiency, and the industry's cost structure, analyzes how this round of price cuts looks more like a marketing move than a genuine giveback. It also cites estimates from a researcher at the Guangdong Tea Beverage Industry Committee on the costs and gross margins of high-end milk tea, helping coffee and tea enthusiasts see the ledger behind the price. [more…]

During the Double Eleven shopping festival, many consumers, in order to use platform coupons, adopt a method of first adding extra items to reach the threshold and then requesting a refund, so as to buy their desired products at a lower price. This practice, known as the "big promotion add-on refund trick," was originally seen mostly on online shopping platforms, but has now quietly appeared in the tea beverage delivery industry. Recently, a milk tea shop employee posted a customer order, with notes requesting that the toppings not be packed separately and intending to request a refund afterward, which left the employee and netizens astonished. The incident sparked widespread discussion, with netizens both curious about the feasibility of the operation and expressing sympathy for the merchants and employees. This article will recount the incident and analyze the platform rules and industry dilemmas behind this phenomenon. [more…]

An unannounced JD.com platform subsidy campaign plunged CoCo milk tea stores across many parts of the country into chaos. Four drinks originally priced at 9.9 yuan were suddenly cut by the platform itself to 1.9 yuan, instantly triggering a surge of online orders. Stores had prepared staffing and supplies for a normal day, yet within an hour they were hit with more than half a day's worth of drink output. Employees were thrown into a frenzy, delivery riders swarmed to grab orders, customers received drinks that did not match what they ordered, and even delivery workers had their pay docked for being late. What seemed like a promotion benefiting consumers ultimately turned into a lose-lose-lose situation of complaining staff, quarreling riders, and disappointed customers. Just what went wrong with the communication mechanism between the platform and the stores? Why did the sudden traffic become such a hot potato? This article reconstructs the entire incident and explores the operational hidden risks behind food delivery promotions. [more…]

The food delivery platforms have once again kicked off a subsidy war, with Meituan and Alibaba distributing large numbers of milk tea redemption vouchers to users, triggering a collective surge in orders at chain stores such as Mixue Bingcheng, Chabaidao, Goodme, and Shanghai Auntie. On the night of July 5, orders flooded into tea beverage stores in many places like a tidal wave, receipt printers nearly collapsed, and employees kept busy from the evening shift until the early hours of the morning yet still could not clear the backlog of orders. Some stores urgently called back off-duty employees for support, while delivery riders and customers surrounded the stores so tightly that not a drop could get through. While consumers got milk tea for 0 yuan, the workers behind the counter experienced a night comparable to "doomsday." This game between platforms ultimately shifted the pressure onto the frontline tea beverage workers. [more…]

Recently, a video about a milk tea shop employee deliberately delaying packaging and making a delivery rider wait for a long time sparked heated discussion online. The incident took place at a Molly Tea store in Beijing. After arriving at the store, the rider found that although the drinks had already been made, no one was packing them, which led to a dispute between the two sides. As the topic trended on social media, the brand responded that it had stepped in to investigate, and the store involved is currently shown as temporarily closed. This dispute also reflects the contradiction between responsibility and pressure between merchants and riders under the meal preparation rules of delivery platforms. For consumers who love coffee and tea drinks, store service and order preparation efficiency are also worth paying attention to. Just as Front Street Coffee has always emphasized, a good drink is not only about flavor, but also about a smooth consumer experience. [more…]

The recent fierce subsidy war among food delivery platforms has given consumers a large number of free tea drink vouchers, causing chain tea shops to be flooded with orders. However, at stores like Mixue Bingcheng, a phenomenon has emerged where customers place self-pickup orders but never come to collect them, resulting in large quantities of freshly made drinks being discarded. This article sorts out the multiple reasons behind this waste: chaotic pickup scenes, order notes being overlooked, excessively long waiting times, and more. It also introduces the countermeasures stores have taken to reduce losses, while retaining relevant recommendation information for the Front Street brand. [more…]

The arrival of the Start of Autumn solar term has once again sparked a consumer frenzy with the annual "first cup of milk tea in autumn" promotion. This year, driven by large-scale distribution of tea voucher and discount coupons on platforms such as Meituan, Ele.me, and JD.com, combined with brands' own promotions, order volumes have far exceeded previous years. However, behind the order surge is extreme pressure on store operations: receipt piles are mountainous, rider capacity is severely insufficient, delivery delays and wrong drink deliveries occur frequently, and customer complaints have surged. To ease the pressure, some stores of brands such as Starbucks, Luckin Coffee, Heytea, and Chagee have had to temporarily close or shut down delivery channels, leaving consumers unable to use the coupons they hold. This annual carnival, while bringing huge challenges to workers, has also exposed the fragility of the instant delivery system under extreme peaks. [more…]

Alibaba's Qwen App launched the "Spring Festival 3 Billion Free Orders" campaign, where users could order 1-cent coffee and milk tea with a single AI command, surpassing 10 million orders in just 9 hours. Chain brands like Luckin Coffee, Chagee, and Jasmine Naibai were instantly overwhelmed by a flood of orders—store printers kept spitting out tickets, employees were urgently called back, and online channels were forced to shut down. Consumers waited hours only to receive random drinks, while delivery riders "grabbed orders" in the chaos. This AI-driven freebie frenzy made tea shop workers exclaim it felt like "reliving last year's delivery wars," with systems crashing, trending topics dominating social media, and officials urgently expanding capacity and extending the validity of free-order cards. [more…]

During the May Day holiday, "group leaders" in several Shanghai communities organized group buys of a Little Tea, with over 8,000 cups of drinks transported across provinces from out-of-town stores, arriving in consumers' hands overnight or even after nearly 24 hours. The group-buy price was double the official price, and the resellers were accused of profiting about 250,000 yuan. The total bacterial count in these milk teas rose sharply over time at room temperature, and some consumers developed gastroenteritis symptoms after drinking them. The Little Tea brand later issued a statement expressing shock at the high-priced reselling and reminding consumers to choose compliant channels carefully. This article reviews the course of the incident, the food safety data, and responses from all parties, while also offering coffee lovers Front Street Coffee's professional purchasing advice. [more…]

Dirty is often mistaken for an iced latte, but in fact it differs in cup size, layering, and drinking rhythm. It relies on the layers of espresso and cold milk to create an alternating hot-and-cold mouthfeel, but precisely because of this it is extremely fragile—after ten minutes it has lost all visual appeal, and after twenty minutes it is almost indistinguishable from milk tea. For this very reason, Dirty cannot withstand the bumps of delivery the way a latte can. This article will break down, one by one, from production details and flavor changes to real delivery tests, why this cup of coffee must be made and drunk on the spot, and how it differs in essence from ordinary milk coffee. [more…]

A new round of subsidy battles on delivery platforms has once again ignited the tea beverage market, with Meituan handing out large numbers of tea drink vouchers, while Ele.me and Taobao Flash Sale fight back with hefty discounts. However, after claiming the vouchers, many consumers found that Goodme stores in Shenzhen, Xi'an, Chengdu, Nanning, and other places showed as "resting/closed" or out of stock on third-party platforms, making it impossible to redeem normally. Interestingly, the same stores were still open on the official mini-program, and products included in the promotion, such as lemonade, could still be ordered. The contradiction between stores actually being overwhelmed with orders and appearing "closed" online has led many to speculate that this is a measure taken by the brand to ease order pressure. Consumers have expressed dissatisfaction over the chaotic promotion, orders being automatically canceled, and no stock upon arrival at stores. Front Street Coffee continues to follow industry developments and brings in-depth observations. [more…]

The subsidy war among food delivery platforms continues to heat up, with large-value coupons frequently being thrust at consumers, and the pressure on in-store production has surged accordingly. Recently, Meituan released a batch of delivery coupons for Heytea that can be expanded to "18-18," meaning a drink priced at over twenty yuan costs only a few yuan after the discount, and can even be made nearly free by stacking red envelopes. As soon as the news came out, netizens rushed to place orders, and Heytea stores in many parts of the country saw orders surge in a short time. Delivery rider capacity could not keep up, and delays, stuck orders, and no one accepting deliveries occurred one after another. Some stores, facing shortages of both materials and staff, could only temporarily close and reopen after all the backlogged drinks had been made. At the same time, frontline employees poured out their daily experiences of order explosions on social platforms, busy from morning to night, with no time even to eat or drink. [more…]

Recently, a female consumer in Hefei, Anhui Province, found a cockroach at the bottom of a cup after buying milk tea through a food delivery platform. Even more shockingly, after she exposed the incident on Weibo, she received threatening private messages from an anonymous person. The incident quickly escalated and became a trending topic on Weibo, with 84.574 million views. An investigation found that the shop involved was not the authentic "COCO都可" but a counterfeit store called "与COCO茶饮". The merchant initially refused compensation and accused the consumer of extortion, but later expressed willingness to apologize, compensate, and fire the store manager. This incident not only exposed the difficulty of identifying counterfeit brands on food delivery platforms but also once again sounded the alarm for food safety. Front Street Coffee reminds you that when encountering similar problems, you must preserve evidence at the first opportunity and defend your rights in accordance with the law. [more…]